Communications strategy
I collaborate to develop and implement a measurable plan to reach an audience by:
working with management and stakeholders to understand and outline the objectives
identifying stories, whether they’re happening behind the scenes, on site, or out in the world
capturing narratives using clear language, accessible to a wide audience
finding or creating photos, videos, and sound that bring stories to life
integrating messaging across print and digital channels (owned, earned, and paid)
Clear, understandable web content
I work with designers and developers to optimize information and messaging, whether creating a landing page or a resource hub. A clean layout, succinct copy, and accessible content work together to ensure a positive, productive user experience.
Publications that boost engagement
As part of a small team, I helped reinvent a suburban Chicago library’s quarterly newsletter into a trim magazine brimming with features about helpful services and highlighting upcoming events for every age and stage.
The reimagined publication delivers actionable content to local residents each season, reaching 20,000+ area households with library news and programs.
Blogs that keep followers in the know
Posting an organization’s stories to the website is a sure thing: no algorithms come between you and your audience, which means that your content is easily found and read.
I championed a top-of-landing-page news feature and fed it with posts to connect the public with innovative library services, boost reading and checkouts, and chronicle the library’s impact in the community. It’s still going strong today.
Emails with impact
At a Library Journal “star” library, I developed a robust program of email campaigns that consistently saw open and click rates above nonprofit industry average. Within two years, the subscriber base grew from several hundred to several thousand and counting.
Success hinged on collaborating with in-house subject experts to present relevant and timely information, teaming up with a talented designer to keep everything fresh, and targeting messages to each audience segment.
The impact: a high level of engagement across all library metrics including event attendance, very few unsubscribes, and occasional fan mail.
Print ads that spur action
Clearly worded, elegantly designed ads in local and niche publications delivered results: increased awareness of digital services and upticks in use.
News stories that spread the word
A well-written press release piques interest and makes it easier for lean newsrooms to run a good story. I have a track record of identifying and developing compelling stories, then working with media contacts to get them into print. The libraries where I worked were frequently in the local news, reaching a broad audience and reinforcing the library as a cornerstone of the community.
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